Q: What’s the biggest challenge for most businesses when going online?
A Planning a budget
B Developing a plan
C Optimizing a website
D Defining a customer base

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Q: When looking to advertise a new business online, what is one of the major benefits of display ads?
A They are seen by everyone
B They have higher click-through rate
C They can come in many different formats
D They don’t cost too much to set up
Q: Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
A Internet Position
B Internet Placement
C Internet Privatisation
D Internet Protocol
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Q: Which are the first steps you should consider when constructing an online business strategy?
A Understand the target audience
B Change your mission statement to match the goals
C Create goals and identify a USP
D Define and segment your audiences
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Q: When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
A The consideration phase, when customers start to research potential products to buy
B The finance stage, when customers think about their budgets
C The action stage, the moment when customers commit and purchase your product
D The sharing stage, when customers share images and feedback on your products
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Q: Fill the blank: ‘Search engines the internet to discover content.’
A index
B crawl
C investigate
D rank
Q: When using a search engine, what is the name of a word or phrase somebody types to find something online?
A Search phrase
B Search term
C Search query
D Search word
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Q: When ranking websites on search engine results pages, which element of a website do search engines value the most?
A How long the content on the page is
B If you mention keywords over 50 times in a short piece of content
C Unique, engaging, relevant content
D Where you are in the world when adding content to your site (google exam answers)
Q: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
A Helps your website stand out from the competition
B Allows you to input lots of keywords so that you appear for all of them
C Provides search engines with more consistent and clear information about what’s on the website
D Allows you to place sales promotion offers within the search results
Q: Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
A Pay people to link back to your site
B Write some great content they will find useful
C Ensure your staff link back to your site
D Link to them first, regardless of whether they have anything interesting on their site
Q: Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages.
A relevance
B conversion
C clicks
D importance
Q: Which of the following is a benefit of Search Engine Marketing (SEM)?
A Reach out to potential customers actively looking for your product or service
B Create different types of ad formats to show to potential customers
C Target people based on their interests and habits
D SEM is a lot cheaper than any other advertising medium
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Q: What is the most important thing to consider when optimising a search engine marketing campaign?
A Increasing the bid for the keywords you are targeting
B Increasing the relevance of the keywords, ads, and landing page
C Adding lots of keywords to the campaign to get more traffic
D Continually changing the ad copy
Q: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
A Quotation marks
B Apostrophes
C Italics
D Square brackets
Q: Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _.
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A Local Search
B Geo search
C Mobile search
D Organic search
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Q: When looking to promote your products and services locally, what are the benefits of using search engine ads?
A Everyone uses search engines
B You can target ads to a specific geographic area
C You can target ads to specific genders
D Search ads are cheaper than display adverts
Q: Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? A Stern & Serious
B Serious & Honest
C Fun & Inviting
D Engaging & Inviting
Q: Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
A Your audience’s data
B Your audience’s interests
C You audience’s available income
D Your audience’s offline behaviour
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Q: When it comes to mobile, how would you define usability?
A The visitor’s time navigating your site
B The visitor’s experience on your site
C The visitor’s general time on your site
D The vistior’s purpose when on your site
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Q: Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
A Optimised for different devices
B Visually engaging
C Full of relevant information
D Text heavy
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Q: Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
A Personalising content to make each customer feel important, taking into account available data about each individual customer.
B Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
C Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
D Refining their content marketing strategy as they go, taking into account available data and metrics

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