Last Updated on November 6, 2023 by Justin Su
Do you spend a lot of time on Snapchat? And now wondering how to make money on Snapchat? If “Yes” is your answer, then this article is made for you.
It is no secret that people are making millions from social media platforms and if the right ways are followed you can also put your name on that list.
Definitely, it isn’t an easy job. It requires knowledge, smart work, and a lot of patience. Whatever it is, in this guide we have mentioned 8 actionable ways through which you can earn money from Snapchat.
Table of Contents
If used properly, Snapchat ads can make you a fortune. It is an excellent way to make some quick money. And it is slightly tough too.
We know how irritated we feel when irrelevant ads pop up in the middle of something and we just wait to hit the skip button. Everyone feels the same unless the advertisement has something interesting that grabs the attention.
That’s exactly where the whole game is. When an ad pops up, the skip button usually appears within 5-6 seconds. This means you only have 5 seconds to hook the user. And regular-style advertisements aren’t going to do that.
So what you need to do is come out with something that the user can connect to. Make things interesting so that the users get curious to know more. If you are advertising a product, then make sure the product is seen properly and the ad tells the user the problems it can solve.
Users on social media are too lazy and hesitant to leave the app and visit something else through the ads. So if you really want users to follow, you better make ads that are eye and ear candy.
Fortunately, Snapchat has launched a built-in ads manager which allows you to use ads more conveniently. It comes with a very simple interface which makes it effortless for beginners. Creating an account and setting up the payment information doesn’t take more than a minute.
2. Sponsored Posts.
Celebrities and influencers make millions of dollars through sponsored deals. You must have seen popular actors, athletes, and singers posting photos and videos of products and services they used. And telling how well those products and services are, 99% of the time those posts are sponsored. This means they get paid for these posts.
This is how it works, depending on the agreement a celebrity or influencer will post a few photos or videos promoting a product, and in return, they get a lump sum amount.
The amount depends on the number of followers and the influence of the celebrity. Usually, more followers result in more money here.
3. Sponsored Lenses
People often confuse lenses with filters and that’s not surprising.
The difference between lenses and filters is that filters are a layer that is set over your photo whereas lenses are some special effects that change the way you look and sound. For example, a while back a trending Snapchat lens was a dog face with the tongue out.
So how do you make money from that? Who would pay for these lenses? Snapchat would! According to a report, big brands pay anywhere between $450000 – $750000 for these lenses. And these brands use these lenses for their marketing.
LOreal has paid Snapchat for a lens that will put the LOreal makeup effect on the person’s face. And soon after the launch, it was trending.
4. Affiliate Products
Just like web search engines, affiliate marketing can be done in social media as well. In case you don’t know what affiliate marketing is, you would promote products or services of other brands, and whenever you successfully land a sale, you will get a commission.
Now you can promote the products in various ways but the most effective one is, making an in-depth review of the product. It could be a video or a written post. Though video will be best. However, to be able to generate good income from affiliate marketing on social media, you need to have a good number of followers. The higher the following, the more money you can make.
5. User-Generated Content.
Users in social media rely more on the UGC than the brand’s marketing campaigns and it is pretty obvious. UGC is something that is totally unbiased and true.
According to research, more than 55% of customers say that they find user-generated content way more reliable and trustworthy than brand marketing campaigns. Therefore, it is a good way to make sales.
here‘s what you would want to do. If you are promoting a product or service, add what users are telling about them, and do not do any mixups. Just put what users felt like. You will generate more sales.
6. GEO filters.
Anyone who has been active on social media like Facebook, Instagram, Snapchat, etc. knows what a filter is. It is basically a layer that is placed over the picture to make it either beautiful, funny, or terrifying.
GEO filters are also the same but they are available for use only if you are in a certain area. These filters are mostly used for events, birthday parties, and weddings, people in the event can use the filter on their photos to show the couple’s names and wedding dates.
Such filters are also used in exciting sports matches, to spread awareness about something, in times of protests, etc. People use these filters to tell their locations as well.
So if you design a cool GEO filter that is liked by everyone, and you put your company name or brand name on the filter, that will be wire spread marketing of your brand which will result in money.
7. Trading of Views
You can make a handsome amount of money by selling or purchasing Snapchat story views as well. If you sell views, then you get the money from the one who buys. But how to earn by purchasing views?
When you purchase story views that means more people will watch your story. And if you promote a product or service, there is a high chance of landing sales hence you get the money.
Apart from the mentioned ones, there are some other ways as well to earn money from Snapchat but these are the most effective and ethical ones. And to succeed in this journey, you will have to define your audience and then have to attract followers like a magnet.
However, I hope you are now aware of how to make money on Snapchat. Let us know if there is anything else you need help with.